Here’s a big paradox that many would agree. Blogging is one of the easiest ways you can make money today. But then it’s also the most difficult (and risky) path to steer your professional life on.
For example, according to its income report, ShoutMeLoud made $40,055 in February 2018. An incredible feat that could put any beginner on the feet, inspired and motivated. On the other side though, there are countless bloggers who, even with months and years of hard work, fail to even scale their blog for marginal returns.
This establishes 3 points here:
1) You need more than just be a good writer to succeed in blogging.
2) You must be ready to embrace the risks that would imminently be on the way.
3) Not your hard work but your decisions that will be critical in deciding your fate.
Let’s stretch this last point on which many new bloggers cannot get their heads on.
The Biggest Challenge of Blogging
If you’re planning to take up blogging as a full-time profession, the biggest challenge you would face is competition, regardless of your niche.
Shoot your Instagram or Twitter and check people’s bio. These days, it seems like every other person is blogging. Majority of them are doing that for no real purpose whatsoever. Your big concern should be to NOT become one of them.
In short, there are millions of bloggers in the world—many of them are producing great contents. But only select few thousands are really making any difference for the readers.
Today, launching a website yourself is mind-bogglingly easy and cheap. What’s grueling is how you go about attracting daily visitors to the website, providing them real value and generating consistent revenue.
Growing and sustaining your blog isn’t easy. You need a few smart decisions to climb through the crowd of competitors and build a base of staunch followers around who you can create your business. This takes us to a masterstroke strategy that a handful of shrewd Indian bloggers are taking up as of late— micro-targeting through Indic language contents.
Busting a BIG Myth
There’s a misconception among the majority of bloggers. Many of them believe that to create a fortune in this stream, they are required to attract millions of readers. Of course, a million reader isn’t a bad thing. But achieving that number is not easy. And frankly, you don’t really need to chase that ridiculous digit.
What you need are just 1,000 true fans. And top industry names like Brian Clark and Yaro Starak have highlighted this explicitly plenty of times.
This fact alone busts many fallacies as you must write on what’s more popular, you should write on something that’s getting millions of impressions on social media, and you should write only in a language that majority of people understand. In short, even a small readership can unlock you the doors for millions in revenue.
This puts blogging in Indic language at the very forefront of the decision-making process. Yes, to create a successful blog that makes big money, you don’t necessarily need to cling on to English. You can blog in your local language.
This has 2 major benefits:
1) Micro-targeting is the key to success for any kind of business. In this domain, it can easily and quickly help you attract that 1,000 loyal fans.
2) You can effortlessly outdo a large part of your competition by talking to people in their primary language.
The Caveats for Non-English Bloggers
Like mentioned already, blogging is easy and difficult at the same time. And this goes even for the non-English bloggers. One of the first problems they face is optimizing Indic language contents for search engines. While Google – and even Bing – is growing by leaps and bounds to promote local language contents, it still isn’t as efficient in crawling web pages that aren’t in English. This makes SEO complex; bringing search traffic becomes difficult.
Another problem is that even when it’s not their primary language, many readers prefer English over their mother tongue. Identifying such people and catering to their unique demands is difficult.
But there are ways…
For bloggers who shell Indic language contents, SEO might not necessarily be a go-to. For them, the biggest asset is social media marketing. For example, paid advertisement program of Facebook that packs powerful feature to segregate and target highly segmented audience is incredibly rewarding.
Similarly, depending on your niche and target audience, the advertisement programs of other social channels like Twitter, LinkedIn, Instagram and Snapchat can be just as rewarding if you’re executing the right strategies.
Also, given – at least in the early stages – you’re just looking to attract 1,000 loyal fans, doing in-depth research on your readers and subscribers wouldn’t be much of a problem. With the hard data, you gather from your website and social platforms, you can identify what your target audience wants, what are their exact needs and what are they really expecting from you.
With answers to such questions, you can very easily personalize your contents and campaigns to connect to them on a more intimate level. And once there’s trust and reliability in this relationship, you could easily go ahead with your business endeavor to generate revenue.
Start Blogging… BUT Not in English
So, if you were planning to start a blog and build a business around it, don’t rush to English if you’re not comfortable with it. Take time in decision-making. Blogging in Indic language can fit your forte better and make you a bigger fortune.
Now, how do you start and grow a non-English blog?
It’s fairly simple and large part of the process remains same irrespective of the language you’re blogging in.