Digital Marketing is inexpensive, easy and reaps better benefits. Here are some definite To-Dos:
Network across the World Wide Web or merely put the Internet and engage with other entrepreneurs and their enterprises through LinkedIn and other business line forums.
This will not only help you generate and increase the knowledge base regarding the technicalities of your business but also make you visible to them, opening the doors to referrals and networking. Gradually this shall significantly increase your client base as referrals will snowball.
List your website on free local business directories
Global search engines pick local business directories. Most of these business directories are free, and registration of your site on it is sure to be picked up by multitudes of people who are looking for the specific product and service or something related.
Get into email marketing Email marketing is one of the go-tos of digital marketing. In the world of digital marketing not only can you send an email directly into the inbox of your clients or those you wish to have as clients, but you can also track whether or not they open the email, their related searches, and clicks on the email links. This helps you better word your emails and sometimes even personalize them to elicit interest from the specific person/group.
Go for paid advertisements In the world of digital marketing; there is the niche area of paid ads. At a much lower rate than regular media advertisements and a far better reach, paid advertisements online can be a video that is automatically played before each live streaming on download on various websites such as YouTube, Vimeo and more or as little boxes of advertisements on social media.
The search engine or as pop-ups to specific sites that attract a lot of football. Simply put, a paid advertisement is a way of getting your word out there. In the world of Digital Marketing which has a greater reach than any media ever invented.
Get an app created for mobile use Mobile use is rampant across all ages today. As a woman in business, this is an excellent window of opportunity for you to take your business to a client.
An app created for mobile use, downloadable by the client gives you your store in the digital world on everybody’s touchscreen waiting to open it up for the whole sundry.
All said and done, for women in business, digital marketing is a great way to publicize, monitor publicity and evaluate both product and marketing strategies on the go while juggling all the roles that women have in the family and societal setting, No matter what you are in the middle of, digital marketing has your back!
Now never say No to a business opportunity because you are not sure if you can make the time. With the above and more avenues in digital marketing, you will soon find the business generating revenue and more businesses in no time.
Festive Offers: Battle of the Online Brands The primary Festive Season in India is almost upon us. With the upbeat moods comes the period which registers record-breaking sales in all consumer sectors be it regular Consumer goods or Consumer durables.
Previously we used to be awed by the fantastic offers that the mega stores used to provide and nudge to buy just one more item. But with the digital age, the shopping habits might have changed significantly for the consumers, but the principles of Sales are eerily similar but on steroids.
The E-Commerce and Marketplace Websites are now the stores of choice for the people. Their availability at the Consumer’s fingertip through Apps or mouse points makes them easily accessible and time efficient. But even in the online space, there is a lot of competition among the sellers.
The game is to give the consumers the best possible deals and register a maximum amount of transactions. A report says that Consumers are expected to splurge around Rs. 45,000 crores Online shopping this Festive season. With 30 – 40% of yearly e-tailing happening during the festive season, giants like Flipkart and Amazon are spearheading the competition.
But smaller players are also not ready to be left behind. The lesser prominent brands like Limeroad and Pepperfry are also in competition and are trying to build up credibility, awareness, and sales in this Deal Zone.